Who I am

I originate from an ancient noble family from Hungary. This upbringing still fundamentally determines my attitude towards life and any of my activities: aspiration, responsibility, maximalism, precision, professional humbleness. I believe that one was not given their abilities to lie in waste, or to squander them, but rather to use them; to influence, create, enrich the world with them, because the ability is an obligation, ability comes with responsibility!
In this way, from a very young age -whether it is ballet, my studies, competitive sports, work, or anything else I get into- in every instance I always strive for more than the expected maximal achievement, for the almost impossible. I am proud that as a result, in 90% of cases, I am even able to greatly exceed what I had originally planned!
Setting these goals may make me seem like a dreamer to the average person, but in reality I just dare to dream big and firmly believe that human talent, coupled with the right conditions and resources, as well as tireless diligence and obstinate perseverance, can overcome all obstacles. This is my “super-ability.”

Design Direction

My other special ability is that I can operate and use both hemispheres of my brain at the same high standard, in fact it is even necessary because otherwise I will not feel in balance. I am an artist and simultaneously an economist. I move with complete confidence in both the abstract artistic and material economic-financial worlds.
This is an essential skill for the activities, because in this profession it is necessary -and moreover at a pretty high level!- not only to be able to simultaneously see through both the artistic and financial-economic elements of a “production”, but also as a responsible, leading “compass” to navigate the entire production from the very beginning of design to the very end of execution. While keeping project within budget, creating the highest possible quality of creation with their team by defining artistic principles and harmonizing the participants.

I am responsible for managing, designing and executing all different kinds of art projects, both artistically and financially; including interiors, film, exhibition, corporate identity, events, etc.

My Professional Principals

In the course of my work, whenever I can, I strive to pay attention to other “guidelines” and aspects in addition to the usual -economic, aesthetic, functional, etc.- criteria.

One such guideline is that in my designs and executions -whenever possible- I aspire to use environmentally friendly solutions: usage of natural materials, usage of as little energy as possible, production minimum of waste, recycling, and so on. With this I not only spare the planet’s resources and protect the environment, but generally I also save money, because such solutions most often enable a cheaper execution.

Since creating something really magnificent is only possible in a calm and “human-friendly” environment and the mental well-being or ill-being and peace of mind or disquiet of the team members can earnestly influence the result of the project, this is why the other aspect I always pay attention to and put a lot of emphasis on is that I strive to minimize the stress associated with work while collaborating with a team.

Hungarians

“The Hungarian clan fellowship was a horse-archer lifestyle conjuring nomad nation (as well as the Sioux Indians or Genghis Khan’s Mongols), who around 1000 A.D. with a giant spirit, galloped into the center of, at that time thousands of years old, the European ploughman agrarian cultural area; reserved a home for themselves and fought for their justification in the heart of Christian Europe. 

Although in the past circa 1100 years they were well mixed together with the ambient nations, impacted each other (and thereby also “domesticated” a lot), still this vehement cast of mind, fiery temperament is theirs up to this day; this, on rangelands freely-impetuously galloping horse and its rider, still lives at the bottom of the soul of every Hungarian people, keeps riding in this not everyday, talented nation’s pride and warrior restless heart.”

Excerpt from 
Vivien Lőrincz: Motivational Almanac
- or the Book of LIFE